This client’s business is branded clearly as a camera and photographic equipment retailer but they also sell gift items from world-class brands such as Waterford Crystal. We added many ways to navigate the site, allowing customers to browse by product type, by brand name, or by price. The brands that are available are clearly identifiable at a glance and the homepage allows individual items, or collections of items, to be showcased. 

We created some new page templates from scratch and added this to the Shopify store. Our engineers then added a much more flexible filtering mechanism that allows customers to find what they want quickly.